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Finance and Economics
The Importance of Cash Flow
The Impact of Online Reputation Management in the Business Field
A small business will only grow when you let go
Reasons Why Companies Should Invest in Background Checks
Is your business prepared for the unexpected?
Your Mission is to Know Why Your Organization Exists! Do You Accept?
Topshop no longer want me as a customer – and that’s not a bad thing
Could the cloud save your company money?
Retiring Early
How to Plan your Investment Portfolio
The future of business communication through technology tools
Do You Need A Digital Detox?
Is your Business Creating a Great Impression
How to Recruit Your Next Sales Star
Who’s on your team of committed advisors?
Should You have a Close Friend at Work?
PropertyTutors appoints new General Manager
Think Big, Work Smart: 5 Technologies to Increase Team Productivity
How Safe are Your Bank Deposits?
Have Your Say on Retirement Income Policy
How to Lower the Cost of Your ACC Premiums
Business coaches – are they worth it?
The Flight from Bonds
When Helpers Are Leaders – Three Lessons from the Boston Marathon and UNH
Is your Business Creating a Great Impression
Your business creates an impression in the mind of your prospects and customers each and every day. You have ability to ensure that it is appropriate, consistent and positive. How well does your business create the impression with your prospects and customers that you want to portray?

How clear are you on the impression of your business you would like your customers to have?

Everything your business does helps to build the impression your prospects and customers hold of you. This impression is carried in your letterhead, business cards, phone greetings, shop window, invoices, in fact every contact your customers have with your business.

Creating a consistent logo only goes part of the way. “Don’t tell me… show me” … requires that every customer contact reinforces the great impression your printed material creates. As your customer deals with your business they experience “Moments of Truth” where your great impression is either reinforced, or destroyed

What impression does your business portray currently?
Is that impression the one you want to portray?
How consistent is that impression across everything you do?
Is the impression right for your place in the market?
How well does your team understand the components that make up that impression?

…by building an understanding with your team of the impression you want…and then how to support that impression in everything you do you create a powerful point of difference… “The more fussy you get, the faster your business will grow”

Have you identified the “Moments of Truth” for your business? Have you created systems to ensure the consistency of your customers experience in every one of those moments?

Consistency is the Key. This relies on every member of your team understanding the impression you want to create, and how they can support that impression in everything they do

How clearly do you hold a vision of the type of business you want to run?

How well have you articulated this vision to your team?

What picture does this vision paint of the impression you need to create with your customers?

How can you create this impression in every contact with your customers?
Business with Australia: A right time?
Business with Australia: homework
Bring Home Your Aussie Super
Psychometric Assessment – It’s not so daunting!
Business with Australia: Culture clash
Searching for the Epiphany Moment
Are your affairs in a mess?
Leadership Lessons from July 4th – 237 Years Ago
5 Ways Your Logo Impacts Your Social Presence
Business with Australia: long distance relationship
Can You Adjust Your Leadership to the Situation?
Managing conflict: How MBTI helps me create team harmony
How to Incorporate a Business: Choosing a State for Incorporation
Practicing without attachment encourages collaborative teamwork
Property Investment for Retirees
Online Reputation Management For New Zealand Business
5 Ways to Improve Local SEO and Drive Sales
Fighting over the Family Fortune
KiwiSaver Options for Retirees
Conducting a Redundancy Process
When and How to Use a Financial Adviser
Value Reputation and New Zealand Business
Buying Property with a Low Deposit
When is the best time to rebrand your business? Probably not Monday
A Few Leadership Lessons from the Coast Guard’s Eagle
Why it’s worth renegotiating with your bank
Is Your Team Damaging Your Business Reputation?
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Doing Business in China 5 Kiwi Tips
Using Deviant Behavior to Change Outcomes
How to be Financially Secure
Orcon needs to improve its customer service
The Masters – Watch-out for Leaders Who Pursue Perfection
Frugality is not the Key to Riches
Marketing and the maturing manufacturer
The Three Reasons J.C. Penney will not survive
Have you ever lied or deceived by omission?
How Much Should You Care About Broken Processes?
Avoiding Disaster with House Insurance
The Pitfalls of Overseas Investments
Awesome Team Icebreakers Business Meetings
Trial Periods – the first 90 days
Two Lessons on How Business and Culture Impact Gender Motivation
How to get your employees to do what you want them to
Record Lows for Mortgage Interest Rates
The Happiest Man in the World
Turn Knowledge into Action
The most common business mistakes and how to embrace them
Business with Australia: Play down the Kiwi bit
Are Business Cards Still a Necessity?
Engage Your Team – Dream On!
Proposals have a special place in the mind of many sales people
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